Delete this row it before publishing your lead magnet

Quick Reference Guide:
How to Fill Out This Landing Page (Step-by-Step Copy Guide)

Use this guide to fill out each placeholder in the page above. Below is a plain‑language explainer, ideal for trainees who are viewing the template above and want to understand why every block exists and what to put there.
It’s built on proven frameworks used in 7-figure lead generation systems.

0. Brand Header

Purpose: Builds instant trust and brand recognition. What to add: A small, clear logo and (optionally) 1‑3 lightweight navigation links that won’t distract from the main goal: opting in.

1. Top Bar – Urgency + CTA

Placeholder: {Get Your Free Spot} + {00 DAYS | 00 HRS | 00 MIN | 00 SEC} + [Download Now]

✅ Use this if you’re promoting a live event, limited-time bonus, or limited copies

❌ Skip the timer if this is an evergreen lead magnet

Example:
“Only 50 free seats left — grab yours before it’s gone!”
Adds FOMO by visually showing time left until a live event or bonus expires. Use it when: Your magnet is time‑sensitive (e.g., live webinar). Skip it when: Your magnet is evergreen (e.g., downloadable PDF).

2. Hero Image Placeholder

Purpose: Gives a tangible feel to a digital offer, making it look “real.” Ideas: 3‑D eBook graphic, smiling person using your method, quiz mock‑up on a phone screen.

– Use a real photo of you, your team, or someone using your method (wellness practitioner, client, etc.)
– Or use a mock-up of your free resource on a phone or tablet

Micro-credibility strip (useful for wellness): “As featured in” (studio logos, retreat partners, podcast badges, local media).

3. Hero Section – Main Headline:

{How to [Big Result] for Your [Wellness Niche] Practice}

Purpose: Communicates the big transformation your magnet delivers in ≤ 12 words. Tips: Focus on the outcome, not the format. Follow with a sub‑headline that clarifies or adds intrigue, builds instant trust and brand recognition.

You have two options here:

1. Frustration Hook (works well for pain-driven audiences): “Frustrated you’re not signing consistent clients — even though you’re showing up every day?”
2. Results Hook (great for positive, outcome-focused audiences): “Ready to launch your wellness program and attract dream clients with ease?”

🎯 Pick one hook based on the emotional state of your audience.

4. Opening Hook Sentence

Subheadline: {This free guide/training will show you how to [result] without [frustration]}

Clarify what they’ll get, why it matters, and ease the fear of complexity.

Formula:

“This free [resource] walks you through the steps to [desired result], so you can [win] even if [common obstacle].”

Example:

“This free step-by-step guide shows you how to build a magnetic landing page even if you hate tech or funnels.”

5. CTA – BUTTON [Download Now]

Use action-driven, first-person language:

• “Send Me the Free Guide”
• “Yes, I Want the Blueprint”
• “Claim My Spot Now”

5. Privacy Statement

Keep it simple and reassuring:

“We’ll only send you one follow-up email. Unsubscribe anytime.”

6. Scarcity / Replay Note (Optional)

Purpose: Reassures fence‑sitters (“Can’t make it live? You’ll get the replay”) or injects scarcity (“Limited copies available”).

7. Featured In Logos

• Use media mentions, podcast logos, client brands, or event partnerships
• Not featured anywhere yet? Use community names or platforms like: “Instagram, YouTube & Insight Timer”

8. Creator Section

{Name(s)}

Introduce yourself by name and title.

“Hi, I’m Ana. I help wellness practitioners launch client-attracting digital offers without burnout.”

{Short Bio}

• Share 1–2 credibility markers: years of experience, # of clients, trainings, certifications
• Talk to the pain point your audience has
• Show why you care and how your method works

Example:

“Certified Breathwork Coach & Strategist who’s helped over 500 students grow thriving wellness businesses. I created this guide to help you do the same without wasting months figuring it out.”

5. Benefit Bullets

Purpose: Rapid‑fire proof that your magnet is easy, proven, and valuable. Best practice: 3–5 bullets. Lead with an action verb and end with a specific win.

Benefit Bullets Section

📌 Use 4–6 short, high-impact bullets. Focus on results, not features.
📌 Start each with a verb. End with the win they’ll get.

tip: Think of this as “mini transformations”– what will they walk away with?

Examples:

• Learn how to release tensions in 15min
• Follow a proven formula used by experts
• Launch faster using ready-made templates
• Get clarity on your path even if you don’t have experience.

7. Opt‑In Form

Purpose: The conversion point captures contact info. Fields: Only what you need (usually first name & email). Extra fields create friction. CTA Button: Use first‑person language that reflects the promised benefit: “Send Me the Guide,” “Save My Seat,” etc.

8. Consent & Compliance

Purpose: Meets legal requirements (GDPR, CASL, TCPA) and sets expectations on messaging. Tip: Keep copy concise but transparent, how often will you message them and how to opt out.

9. Footer

Purpose: Provides legal links and a final trust signal. What to include: Disclaimer, Privacy Policy, Terms & Conditions, and social icons if relevant.

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How to Use This Guide:

1. Scroll up to the section in the template.
2. Read the corresponding explanation here.
3. Replace every {PLACEHOLDER} with your own copy or media.
4. Hit publish and start collecting leads!

Happy building! 🎉